Meredith Adds Matrix Solutions Sales Platform

Cloud-based system provides sales visibility and management functionality

Author:: Michael Balderston
Updated:: Feb 23, 2018
Original:: Dec 16, 2015

PITTSBURGH—Meredith Corporation has announced that it has installed Matrix Solutions’ CRM & Sales Intelligence platform for Meredith’s Local Media Group’s sales organization. The cloud-based system will provide full sales visibility and management functionality to the Local Media Group, allowing sales data and analytics to be accessed by enterprise users across Meredith’s 17 owned and operated stations.

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With the CRM & Sales Intelligence system, data from the Local Media Group is aggregated and delivers insights with proactive alert notifications through an intuitive dashboard. Matrix also now has full mobile functionality for the platform. This allows Meredith to monitor its sales for content across broadcast television, print, digital and mobile.

Matrix Solutions is a provider of web-based media specific platforms for TV, radio and electronic advertising.

NewsON Adds Meredith Corporation News Service promo image

NewsON has added to its stable of local news broadcasters as part of its distribution across multiple platforms with the addition of Meredith Corporation.

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Avid’s MediaCentral Platform will become the standard workflow across the entire Meredith Corporation thanks to a new deal between the two companies.

TapClicks and Matrix Solutions – the leaders in analytics, reporting and CRM solutions in Media — join forces to create a standard seamless solution for sales enablement, operational efficiency, and reporting. promo image

TapClicks Inc., a leading marketing technology platform provider and Matrix Solutions, a leading Media CRM and Sales Intelligence platform are excited to announce their partnership to provide an integrated end-to-end solution. This partnership enables clients, media sales organizations, and operational delivery teams to be more efficient, to eliminate friction in the sales process and easily deliver fully integrated marketing and advertising campaigns. The combined force of the two organizations produces a powerful solution for the modern sales team.

Matrix Solutions Unveils Media Market Forecast Powered by BIA/Kelsey promo image

Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software, has announced Media Market Forecast powered by BIA/Kelsey is now available in the newest product release of their enterprise platform. The Matrix CRM and Sales Intelligence release, available on April 30, 2016 to all customers, will significantly extend users’ capabilities for both budgeting and forecasting by accessing industry data within the solution.

Users are provided more immediate access to third party systems’ data and functionality, positioning Matrix as a key sales enablement solution for media companies

Matrix Solutions will be introducing their new global media ad sales platform, Monarch, at the NAB Show 2017. The company will have a suite at the Wynn during the show, April 24-26, 2017, where people can schedule a meeting to demo the new platform ahead of its general release, which is set for later this quarter.

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Meredith Corporation is going with a familiar face to take on the position of Executive Vice President of Operations for its Local Media Group, as the company has announced Patrick McCreery has been promoted from his position as vice president of news and marketing.

Hearst Television, Inc. has fully implemented Matrix Solutions’s web-based media CRM and sales analytics solution across all 29 of their television stations, which serve 30 U.S. cities and reach approximately 18 percent of U.S. television households