Media Links supplies HD 270Mb/s Coax to Swiss public broadcaster for the UEFA EURO 2008

SGR SSR idée suisse, a Swiss public broadcaster, has selected Media Links to provide compression technology to facilitate the distribution of lightly compressed HD signals over an existing SD infrastructure. Media Links’ regional partner VIDI oversaw the deal.

SRG SSR idée suisse holds exclusive TV rights to the UEFA EURO 2008 and will be broadcasting all 31 matches played in Switzerland and Austria on its Schweizer Fernsehen (SF), Télévision Suisse Romande (TSR) and Televisione svizzera di lingua italiana (TSI) TV stations. Football games will be shown in HD for the first time on the HD suisse channel.

Media Links’ HD270 Coax allows the compression and transport of HD-SDI signals over 270Mb/s circuits with acceptable video quality at low latency. By using field-by-field encoding, the entire codec process adds less than 10ms of end-to-end delay. The encoder design generates a standard-compliant transport stream operating at 270Mb/s, enabling broadcasters to use existing SD video transport infrastructures for HD signals. Advanced video compression produces extremely high video quality, and the dual encoder can be set to three modes of quality versus delay, offering flexibility to suit various applications.

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