LG Launches U.S. Sales of 4K OLED TVs

Starting at just under $10,000

SANTA MONICA, CALIF.—LG is selling OLED 4KTVs in the United States.

LG Electronics USA chose Southern California as the consumer launch pad for its new 65-inch class (64.5 inches measured diagonally) 4K OLED TV. LG teamed up with retailer Video & Audio Center to introduce OLED TVs to the U.S. consumer market “for the first time at a VIP in-store event attended by hundreds of customers last night in Santa Monica. Now available for sale at Video & Audio Center at $9,999, the 65EC9700 will be available nationwide later this month.”

LG said that each pixel of its its WRGB OLED technology is made up of four sub-pixels, or roughly 33 million sub-pixels with no backlight necessary, rendering deep blacks. LGs OLEDs are also described as having a “subtly curved, razor thin design – less than a quarter inch or the depth of just a few credit cards at the thinnest point.” The frameless, bezel-less design allows the picture to cover the screen from edge-to-edge. The LG OLED TVs incorporate the latest HDMI interface, H.265 decoding for 4K, a dual-chip, six-step upscaler, and a WebOS smart platform for switching between sources.

Little content is yet available in 4K, but a concert this fall featuring Tony Bennett and Lady Gaga will be streamed live in 4K, with LG as the sponsor. LG says a 20 Mbps connection is recommended.