KSHB-TV, the E.W. Scripps-owned NBC affiliate in Kansas City, MO, has launched a free mobile traffic camera service for area residents and commuters.
The ad-supported service, named KSHB Traffic Jam Cell Cams, targets more than 150,000 daily commuters in the region who can now view traffic tie-ups on their mobile devices before getting on the road.
The KSHB Traffic Jam Cell Cams relies on more than 100 traffic cameras operated by Kansas City Scout, the bistate area's traffic management system. The Kansas Department of Transportation (KDOT) and Missouri Department of Transportation (MoDOT) designed Scout to lessen traffic jams by improving rush-hour speeds.
New York-based mobile marketing and application company 3rd Dimension developed the technology being used.
The traffic camera service is compatible with data-enabled phones on the Sprint, Verizon Wireless, AT&T and T-Mobile networks. Users of smartphones, such as the BlackBerry, Palm Treo and the Motorola Q, can also tap into the service.
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