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Intel Targets the Digital Entertainment Center

This week, Intel unveiled its Viiv technology PC platform, designed to enable a broad choice of on-demand, Internet-delivered digital entertainment along with several options for how viewers will view, manage and share content--options that range from a "10-foot" living room TV viewing experience in the home to laptops or mobile devices.

The chipmaker announced that it is working with a number of movie, music, television, gaming and photo editing companies worldwide and that more than 40 are already testing and verifying services and software applications.

Among the first alliances announced was a project with PVR maker TiVo . Using a remote control, TiVo Series2 DVR owners will be able to transfer TV shows from the TiVo into Intel Viiv-equipped devices to be played back on certain compliant media adapters. Entertainment centers can be connected to Viiv-adapted computers to connect to DVD players and portable players.

Movies, video and TV shows will be available to rent and download via subscription-based, pay-per-view and VOD services. The same model goes for gaming services. Also, consumers may purchase music by downloading songs to their portable devices using the new technology. The multimedia experience also allows consumers to edit and share personal photos, add music to them and create slideshows.

For those wondering how they will know which products are Viiv-equipped while shopping at their local retailers, they should look for the identifier, "Enjoy with Intel Viiv technology."