Industry Veterans Launch New ITV Company

Three veterans from the entertainment and Internet sectors have launched a new company to help programmers and advertisers develop interactive TV interfaces and brand their content across an increasing variety of media. The new company, called "Schematic", is headed up by Emmy-award winning designer Dale Herigstad, Ra

Author:: TVTechnology
Publish date:: Dec 4, 2002
Social count:: 0

Three veterans from the entertainment and Internet sectors have launched a new company to help programmers and advertisers develop interactive TV interfaces and brand their content across an increasing variety of media.

The new company, called "Schematic", is headed up by Emmy-award winning designer Dale Herigstad, Razorfish LA founder Richard Titus and Infospace founding executive Paul Taormino. The founders predict that the changing media landscape will cause a shift in how companies do business, creating a demand for Schematic services. Titus says that today's audiences are exposed daily to a barrage of media streams from a variety of platforms and "As audiences take control of how they experience and interact with branding, programming, promotion and advertising, companies are forced to address the resulting communications and economic effects."
Based in Los Angeles, Schematic has already developed an interface for Cablevision's digital cable services, enhanced TV content and gaming for Turner Classic Movies, playback graphics and design for Fox and a branding/packaging system for National Geographic Channels International.

Jerry Berger, who's developed new technology for companies such as Sony and Leitch, will now be MicroFirst's new Vice President and GM.

Sportvision and Ignite Sports will merge under the name of Sportvision to step up their "fan-friendly" technologies, sports marketing activities and iTV services. Sportvision, a sports-media technology company, and Ignite Sports, an interactive technology provider for sports organizations and advertisers, will join wi

In the new position, Ed Drabik will promote CEI’s integration business and market the company’s repair service capabilities.

Microsoft has hired cable and telecommunications industry veteran Maggie Wilderotter as senior vice president of business strategy. Wilderotter was most recently president and CEO of Wink Communications, an interactive TV company that provides interactive enhancements to advertisers, cable and broadcast for TV ads and

Ken Miller and Vince Forcier, both veterans of the Washington D.C. post-production community, have now joined CEI's engineering team.

Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, today announced the appointment of its executive staff. Mark Gray will serve as CEO and president, Chi-Long Tsang will serve as chief technology officer (CTO), and Josef Marc will be the company's chief marketing officer. These Emmy(R) Award-winning industry veterans co-founded the company to ensure video engineers and archivists can access, play, manage, and test files in mastering formats including JPEG 2000, ultimately making content deliverable more quickly at higher quality.

Regulatory and Standards

NDS is touting an iTV system that allows advertisers to use its NDS Value@TV Production Suite to provide interactive advertising across all TV platforms. The interactive ads will work across channels and digital platforms regardless of the middleware. The system is deployed in Israel on MATAV, Tevel, Golden Channels a

Regulatory and Standards

Game Show Network, whose goal is to launch an interactive component with each new series, is premiering a sync-to-broadcast iTV program in conjunction with the debut of "Wintuition" on Dec. 9 at 8:30. The, a knowledge-based game that tests contestants' general education savvy from first grade through high school, offe