AMSTERDAM—IBC has announced it currently plans to hold a show in 2021, with the dates set as Sept. 10-13, 2021.
The show is already open for business—a new self-serve rebooking system has been launched.
Mike Crimp, IBC CEO, said demand has been “really strong” so far for the 2021 show, which he believes demonstrates the confidence people have in IBC and the need for the industry to get together again.
“I can’t wait to meet up with everyone again as soon as it’s safe,” added Crimp.
“The enthusiasm from our exhibitor customers to work with IBC in 2021 is really encouraging. Bookings for our Amsterdam event are strong and our customers are also embracing the opportunities we are creating with our new virtual platforms. The future of events is hybrid and IBC intends to be ahead of the game in giving our customers what they need to achieve significant ROI and grow their businesses,” said Steve Connolly, director, Exhibition, IBC.
Announcing that this year’s IBC Showcase will extend beyond the Sept. 8-11 dates as a weekly virtual event, Crimp put some context behind the current situation for those in the industry, and IBC’s role within it.
“These are challenging times for us all and now, more than ever, IBC has a duty to empower our customers to engage with their audiences and help them make sales, create thought leadership and drive brand positioning,” he said.
“Our strategy to make IBC a 365-day-a-year experience has been accelerated by COVID-19 and we are set on continuing to support the industry through continuous innovation. I believe we are in a unique position to lead the way with a new hybrid approach to engagement; combining targeted online activity with live events, when we can, and giving our customers access to the 150,000 strong global IBC community that we have built and nurtured for over 50 years. I am excited about our Showcase offering, and committed to helping the business survival of our customers.”
For information on the IBC 2020 Showcase, visit www.ibc.org/ibcshowcase.
