HSN, GoldPocket Interactive Help Shoppers 'Click and Buy'

The Home Shopping Network has partnered with GoldPocket Interactive to offer interactive home shopping via the remote. iTV viewers with an HSN account will be able to purchase products from the comfort of their recliners using TV remote controllers via a set-top box. The application will enable shoppers to select

Author:: TVTechnology
Publish date:: Mar 24, 2005

The Home Shopping Network has partnered with GoldPocket Interactive to offer interactive home shopping via the remote.

iTV viewers with an HSN account will be able to purchase products from the comfort of their recliners using TV remote controllers via a set-top box. The application will enable shoppers to select various quantity, color and sizes of the products for sale. After the sale is complete, a message will display on the screen as a confirmation.

GoldPocket Interactive, based in Los Angeles, has many media company as clients including Time Warner, DirecTV and Viacom as well as many TV networks, such as CBS, Fox, History Channel and others.

When Time Warner Cable launched "Shop by Remote" on its Hawaiian system last month, momentum picked up for the next wave of interactive TV.

HSN promo image

Interactive lifestyle network and retail destination HSN made the leap to high-definition production, adding 43 Sony HDC-1400 studio cameras and three Sony MVS-8000G production switchers to its seven-studio facility in St. Petersburg, Fla.

The Home Shopping Network (HSN) is continuing its move to digital at its St. Petersburg, FL, studios. According to Noley Keener, HSN’s vice president, TV engineering, in addition to the twelve Sony BVP-E10 digital studio camera systems, a new SDI infrastructure, upgraded production switchers (three Sony DVS-7350s upgraded to SDI), routers, fiber, and other digital equipment purchased last year, HSN is purchasing 10 additional E10s this year and planning on an additional 10 E10s next year.

CBS is working with ITV software provider GoldPocket Interactive to add interactivity to some of its major shows, like “Survivor: Palau”

HSN unveils new iPhone application powered by Inlet streaming promo image

The free application offers a live-video “three-screen experience” that allows consumers to browse and shop the network’s 35,000-plus array of products.

Regulatory and Standards

With Backchannelmedia’s patented technology, a viewer watching a live TV show or a recorded show from a DVR—without interrupting the viewing experience—will be able to click and transfer information in ads or programming directly to his or her personal Web home page.

During the telecast, TV fans could express their opinions and test their trivia skills against thousands of other viewers via an interactive broadband application.

Couch potatoes can get active while watching TV using the live polls and trivia questions that CBS programs are providing. CBS has teamed up with the interactive TV technology provider GoldPocket to offer interactive programming that started with the Feb. 17 broadcast of the reality series "Survivor: Palau." Othe