Honolulu Stations Add Rentrak Services

Will monitor local market TV ratings for ABC and MeTV stations
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PORTLAND, ORE.—Rentrak has announced that it has signed an agreement with two KITV “Island News” TV stations in Honolulu to measure local market television ratings.

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KITV-TV (ABC) and KITV-TV (MeTV) will use Rentrak’s daily demographic and household ratings. The stations will also use the company’s advanced demographics.

Rentrak is provider of consumer viewership information for the entertainment and marketing industries.