Honolulu Stations Add Rentrak Services

Will monitor local market TV ratings for ABC and MeTV stations
Author:
Updated:
Original:

PORTLAND, ORE.—Rentrak has announced that it has signed an agreement with two KITV “Island News” TV stations in Honolulu to measure local market television ratings.

Image placeholder title

KITV-TV (ABC) and KITV-TV (MeTV) will use Rentrak’s daily demographic and household ratings. The stations will also use the company’s advanced demographics.

Rentrak is provider of consumer viewership information for the entertainment and marketing industries.

Related

Business

Rentrak Signs Cordillera Communications

Rentrak has signed a multi-year local TV ratings contract with Cordillera Communications for its four stations in Corpus Christi, which include KRIS (NBC), KRIS 2 (CW), KAJA (Telemundo-TV) and KDF (Independent)