PORTLAND, ORE.—Rentrak has announced that it has signed an agreement with two KITV “Island News” TV stations in Honolulu to measure local market television ratings.
KITV-TV (ABC) and KITV-TV (MeTV) will use Rentrak’s daily demographic and household ratings. The stations will also use the company’s advanced demographics.
Rentrak is provider of consumer viewership information for the entertainment and marketing industries.
