A new free online resource, HDCameraLensGuide.com, is offering answers to maximize the performance of HD cameras for seven different production applications.

Featuring an easy-to-use, fully interactive design, online users select their camera brands and model numbers, along with their specific production applications. A list of recommended HD lenses is automatically displayed with specific information on each lens. Camera-brand users can enter Grass Valley/Thomson, Hitachi, Ikegami, JVC, Panasonic and Sony. Production applications include: news, documentary, sports, events, commercial, corporate, and reality.

“No matter how advanced an HD camera may be, the image it delivers is first created by its lens,” said Bob Lipp, the Web site’s marketing executive. “The quality of the HD image coming out of the camera will always depend on the quality of the original lens image. This is why selecting the right HD lens is so crucial to all forms of HD production.”