HD Display Adoption Outpaces Content Access

Sets gain acceptance faster than programming
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NEW YORK: The disparity between U.S. TV households with HDTV sets versus HD programming grew in August. According to Nielsen estimates, 48.1 percent of U.S. TV homes had HD-capable displays, while only 37.8 percent received some sort of HD programming. The percentages translate into 43.4 million homes with HD programming versus 55.3 million with HD displays, based on Nielsen’s latest count of U.S. TV households, which stands at 114.9 million.


More U.S. TV household stats:August 31, 2009: “U.S. TV Homes Total 114.9 Million”Nielsen’s estimate of total TV households in the U.S. for the 2009-10 broadcast season is 114.9 million, including Alaska and Hawaii. The figure represents an increase of 400,000 homes from last year, and the smallest rise in 10 years, according to Nielsen. The number of persons aged two and older in the United States will rise “slightly” to 292 million, the company said.

July 6, 2009
: “HD Displays Continue Outpacing HD Reception” The latest figures provided by the Television Bureau of Advertising indicate that about 22 percent more households have HD displays than those that receive HD programming.

April 16, 2009: “More People Have HDTVs Than HD Service”
About 46 million U.S. households have an HDTV, while only about 34 million receive high-definition TV service, according to research from Centris. Adoption of large-screen TVs is also growing, but the consumption of TV service add-ons is tracking flat.

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