Gators Versus Sooners in 3D

Sony, Fox, 3ality, RealD and Cinedigm get game

Football in 3D is getting legs, but fast. The BCS FedEx Bowl Championship Game between the Universities of Florida and Oklahoma will be simulcast in 3D Jan. 8 during its regular HD broadcast by Fox. Two National Football League teams took the dive into 3D Dec. 4 when the San Diego Chargers and the Oakland Raiders game was transmitted in the format to select theaters around the country. (See “NFL in 3D.”)

The Sooners-Gators game will be shot with Burbank, Calif., 3ality Digital’s image-capture technology, which was used in the NFL match. It will be paired this time with Sony HD cameras specially modified for stereoscopic production. The simulcast will be transmitted via Cinedigm CineLive satellite distribution network from Dolphin Stadium in Miami to a Sony-sponsored event at the Paris Hotel and Casino in Las Vegas during the Consumer Electronics Show. The casino’s 1,200-seat Theatre des Arts employs RealD 3D cinema technology, the same used for the NFL simulcast. Sony’s SXRD 4K projection will be used.

In addition to the theater at the Paris hotel, Cinedigm will broadcast the game to its own network of 80 digitally enabled theaters across the United States.

Gamecreek Video will provide its high-definition truck for the game.