Former IBM Global Services Exec Leads New Media Services Group

Maven Networks in Cambridge, Mass. has launched its Media Services Group, which provides consulting and system integration services. Timothy O'Brien, who recently joined Maven as vice president of Media Services, has been selected to lead the new group focused on assisting major media companies deploy broadband video channels.

Maven's Media Services Group will work with media companies to design a tailored set of services for developing, launching, maintaining, and measuring branded broadband channels. The group will also offer executive briefings, online business strategies, content audits, in-depth training workshops, Webinars and more.

The company's technology, Maven Media System, is used by organizations including CBS's College Sports Television (CSTV), The Weather Channel, 20th Century Fox, A&E Television Networks International, Disney Buena Vista Pictures, Nike, and Sony Pictures.

"CSTV closely collaborated with Maven to help shape our online business and maintain our position as the leading online source for college sports broadband content," said Ed Talvy, vice president of product management at CSTV. "We look forward to working with Maven's Media Services Group within our client network to further develop our syndicated college sports programming solution and provide more impact and more choices for our consumers."

O'Brien leads the Media Services Group, which includes Maven professional services, network operations and customer support. He has more than 20 years of professional services experience and is a former senior executive with the media and entertainment industry practice at IBM Global Services.

At IBM, he was responsible for more than $100 million annually in digital media services engagements with global media companies. Additionally, he was one of the principal designers of IBM's Digital Media Factory; a customer framework that helps companies manage and deliver its content across multiple digital networks.