Ensequence, a provider of interactive TV authoring software and services, has entered into a technology partnership with TVWorks, a joint venture of Comcast Communications and Cox Communications, to provide enhanced television (ETV) applications to North American cable subscribers.
The two companies have been working together for the past year to develop interactive cable technology and services. Under the terms of the partnership, programming networks, advertisers and cable operators can use Ensequence interactive TV authoring software to quickly and easily create interactive TV applications that run on the TVWorks enhanced TV platform.
The integration of the Ensequence on-Q Create authoring suite with the TVWorks platform will provide tools to create and broadcast interactive TV applications on any standards-based platform.
The TVWorks platform enables deployment of applications based on the CableLabs ETV-BIF (Enhanced Television – Binary Interchange Format) standard. The standard allows a set of interactive TV applications to be created once for the majority of the installed digital cable set-top boxes in North America. Authoring tools enable developers to create interactive experiences quickly and cost-effectively to run on the TVWorks platform.
Comcast and Cox selected the TVWorks platform as their interactive application platform on Motorola and Scientific Atlanta set-top boxes, which are deployed in more than 13 million homes. Ensequence software now supports the TVWorks ETV-BIF platform in addition to PowerTV and OCAP standards for cable.