Emmys to Honor Advertising Technology

The National Academy of Television Arts and Sciences has announced that it will be adding two new Technology and Engineering Emmy Award categories.

Awards will now be presented in the category of "outstanding innovation and achievement in Advance Media Technology for best use by commercials." One of the new awards will be for personal media display and presentation technology and the other will be for non-traditional platforms, including broadband, the Internet, video-on-demand and computer-based media players that are not personal media devices.

For the first time the Technology and Engineering Emmy Awards ceremony with take place on the opening night of the International Consumer Electronics Show, Jan. 8, 2007 in Las Vegas.

"The International CES has long been the launch pad of entertainment technology, so it is fitting that our Technology and Engineering Emmy Awards, which recognize achievement in both television engineering and advanced media technology be showcased there," said Peter Price, president and CEO of the National Television Academy. "With the National Television's Academy's new efforts this year to recognize 'television anytime anywhere' with Emmy Awards for content and technology, this move is particularly fitting."

The Technology and Engineering Awards will be presented for achievements taking place between May 1, 2005 and April 30, 2006.