Dish Network employs Burst to streamline advertising sales

New workstations will be capable of encoding from several different tape formats.
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Denver-based systems integrator Burst is building two encoding workstations for Dish Network that will allow Dish Network’s advertising sales department to encode paid short-form advertisements in MPEG-2 and MPEG-4, and then transfer them through a fiber network from its Englewood, CO, headquarters to its uplink facility in Cheyenne, WY. In Cheyenne, the advertisements will be inserted into programming delivered via Dish Network’s programming platform.

The workstations will be capable of encoding from several different tape formats, including HDCAM and DVC Pro HD, as well as other SD and tapeless video file formats. In addition, this will allow Dish Network to streamline its encoding operations and place advertisements on the air quickly and efficiently.

Burst designs, engineers and installs creative, integrated systems for professional video production and broadcast technologies. The company is headquartered in Denver, CO, with satellite offices located in Arizona, California, Kansas, New Mexico, Texas, Arizona and Utah.