Discovery, Circuit City to Promote HDTV

In an effort to help promote HDTV to consumers, 24-hour HD network Discovery HD Theater and Circuit City stores have inked a cross-promotional agreement that puts Discovery HD Theater into more than 600 Circuit City stores and includes advertising for Circuit City on the network. Additionally, Circuit City ads will run on Discovery Channel, TLC, Animal Planet, Travel Channel and BBC America.

According to the one-year agreement,

* Promotional tags for Circuit City will be included in Discovery HD Theater promotional spots;
* Circuit City's logo will appear in episodes of Discovery Networks HD programming;
* Circuit City will be promoted in Discovery Channel stores as a sponsor of Discovery HD Theater and Discovery HD Theater will be included in Circuit City's newspaper inserts.