Avid Technology announced that DIRECTV, the leading satellite television service provider in the U.S., has installed approximately $1 million of Avid MediaStream systems purchased in March 2006. The investment—which will enable DIRECTV to update and expand its standard-definition capabilities and build a foundation for

Avid Technology Inc. said this week that DirecTV Inc. has installed about $1 million of Avid MediaStream systems purchased in March 2006. The investment, which will enable DirecTV--which has more than 15.5 million customers--to update and expand its standard-definition capabilities and build a foundation for future

DirecTV figures it can improve customer satisfaction by bringing some of its installation network under its own direct control.

DIRECTV, the United States’ leading satellite television service provider, has placed an order, valued at nearly $8 million (U.S.) for new Thomson Grass Valley MPEG-2 compression equipment, to significantly expand the capabilities of its broadcast complex. “DIRECTV has been a long-time and loyal customer of Grass Va

MediaStream servers are now in use at 20 PBS stations throughout the U.S.

Broadcasters using Avid can automatically mass-transfer video clips faster than real time from the MediaStream system to SeaChange’s Broadcast MediaLibrary/MediaClient