Digital signage technology enters Buffalo Bills playbook

The upgrade in technology allows players and coaches to get more out of the coaching sessions.

In a profession where secrecy is critical to operations, the Buffalo Bills coaching staff is using digital signage technology to formulate game plans they would not dare publicize.

The High Definition Group of Buffalo, NY, recently completed a design/build project for the team’s coaching department at Ralph Wilson Stadium in Orchard Park, NY. System design and equipment integration required an upgrade of nine coaching rooms consisting of HDTVs, HD projectors and control systems for the facility.

The Bills’ coaching staff said the new plasma displays and the projectors had increased the clarity, resolution and brightness of the images. The design also allows the existing PC-based video coaching systems to take advantage of HD technology.

Equipment highlights include seven Sony projectors (two 6000 lumens and five 4000 lumens), two 65in Panasonic HD plasma displays, Da-Lite 200in and 100in diagonal projection screens, TV One C2-1250 HDTV switcher/scalers and AMX programming.

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