Cox Cable has added four HD channels to its system serving the Phoenix metroplex (Nielsen DMA no. 12) this week, just in time for the 2008 Beijing Olympics, which begin on Aug. 8. Three of the new venues will offer extensive coverage of the Olympics in Beijing from NBC Universal.
The channels include: USA HD, CNBC HD+, NBC Olympic Soccer Channel HD and Lifetime HD.
Cox said the three sports channels will provide a minimum of 750 hours of Olympics coverage with the special soccer channel running only Olympics programming—mostly soccer matches—day and night.
NBCU plans its most extensive coverage ever of the games across the greatest number of electronic media venues.
