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Consumer Holding Back on Pre-holiday Tech Spend - TvTechnology

Consumer Holding Back on Pre-holiday Tech Spend

Positive sentiment toward overall economy provides reason for optimism
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ARLINGTON, VA.– The latest data released today by the Consumer Electronics Association shows consumer confidence toward technology spending in October slipped, while sentiment toward the overall economy increased.

The CEA Index of Consumer Technology Expectations, which measures consumer expectations about technology spending, decreased by 3.2 points in October to reach 87.

“Sentiment toward technology spending suggests some tech buying was pulled into September with recent product releases,” said Dr. Shawn DuBravac, CEA’s chief economist and senior director of research. “The decline was surprising considering a solid economic outlook, but suggests consumers are taking a ‘wait and see’ approach, building up for November and the holiday shopping surge.”

The CEA Index of Consumer Expectations, which measures consumer expectations about the broader economy, increased 5.3 points from last month to reach 174 in October.

“Overall sentiment toward the economy is showing surprising resiliency in the face of continued geopolitical concerns, as well as volatility in the domestic financial markets,” said DuBravac. “Signs that consumers are shrugging off uncertainty supports a positive holiday outlook overall.”

According to CEA’s 2014 overall holiday outlook, total tech spending will increase 2.5 percent (up from 0.9 percent growth in 2013) to reach $33.76 billion, the highest levels of consumer spending on tech since CEA began tracking holiday spending in 1994. To view CEA’s full 2014 holiday outlook, visit CE.org/holiday.