Comcast Slates Q3 Rollout of ‘Instant TV’
In-home, managed IPTV service primarily will target millennials, eschew traditional set-top boxes
PHILADELPHIA—After testing its Instant TV (formerly known as Stream TV) in Chicago and Boston, Comcast is expecting to a broader rollout of its new service in the third quarter, according to Dave Watson, Comcast Cable president and CEO, in a company earnings call. The IP-delivered, in-home , in-footprint video service doesn't include a set-top box and is expected to target millennials. Initial reports on pricing range the service from $15 to $40, but official pricing has not been announced.
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