Call it a really, really big screensaver for your HD set, or simply some creative wall art. Whatever its purpose, Comcast is using some of its bandwidth to again make available the yearly Yule Log that has proven popular in years past, when both aired by local broadcasters and cable firms around the country for viewers who may not have their own fireplaces, or would rather simply turn it on and off without all the fuss.
Comcast said it’s making the Yule Log available on its HD On Demand service through Jan. 4, to be accompanied by a holiday music soundtrack. The video of the constantly burning fire will be a newly produced version, fed in 1080i, and in Dolby 5.1 surround sound. Comcast said twice as many subscribers last holiday season viewed the HD VOD version of the Yule Log than the SD version.
The tradition began in 1966 when WPIX (now CW11) in New York City began broadcasting 7-minute loops of a logs burning in a fireplace. The Yule log burned on air every Christmas until 1989, but was brought out of retirement (or the woodshed, as the case may be) in 2001.
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