Chinese Retailer Lures Shoppers With Games
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Suning ???? is making sure shoppers don’t forego shopping to keep track of the Olympic Games. The home appliance retailer has set up Olympics viewing areas — complete with seating, drinking water and Olympic guidebooks — in 600 of its stores across China.
After hours, the retailer has TV walls, outdoor spaces, projectors and large high-definition flat panels at some of its stores displaying the Games and results.
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