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Chinese Retailer Lures Shoppers With Games

Suning ???? is making sure shoppers don’t forego shopping to keep track of the Olympic Games. The home appliance retailer has set up Olympics viewing areas — complete with seating, drinking water and Olympic guidebooks — in 600 of its stores across China.

After hours, the retailer has TV walls, outdoor spaces, projectors and large high-definition flat panels at some of its stores displaying the Games and results.