TBS-owned Cartoon Network has launched Channel Box, an HD/SD-switchable channel branding and automated promo system.
The network is using the system to automate the airing of show credits in the lower-third to allow for overlapping promos in the upper-third. The system effectively adds an additional 30 seconds of air time for network marketing and saves up to 30 minutes of production time in an edit suite per credit squeeze.
By integrating Chyron’s Channel Box with Pro-Bel’s Media Ball, a technology that forms the heart of the company’s Morpheus automation, Cartoon Network can automatically air any combination of credits, promos and starting segments in real time without user intervention. This significantly reduces the costs for broadcasters. Pro-Bel’s Media Ball allows complex event sequences to be packaged together, instantly providing simple presentation for the operator and easy manipulation within the Cartoon Network schedule.