C More Entertainment is set to become the first broadcaster in continental Europe to upgrade to MSA Focus’ ForeTV broadcast business management system. The upgrade will enable it to make significant time savings across its operations and also to extend its capability to efficiently support programming, scheduling and rights management.
C More has a broad range of operational requirements and a rapidly expanding array of pay-per-view and premium service offerings, which require scalability and open systems architecture to cost-effectively accommodate further growth in the future. ForeTV pioneers the shift from proprietary software to an industry-standard Visual Studio.NET platform for sales, scheduling, media asset management and income analysis.
For more information, visit www.msafocus.com.