New York, NY--Jon Bon Jovi has joined Samsung Electronics America and the cable industry's OnlyCableCan initiative to launch a partnership that will bring high definition music events and concerts to cable customers. The initiative will kick off with a live Bon Jovi concert as well as a series of "INHD's Center Stage" music events, exclusively sponsored by Samsung through 2005, on INHD/INHD2--the all-HD network channel. The concert will air live on INHD2 at 8pm EDT on Sunday, November 21. It will also be simulcast on the Web (www. samsungusa.com/bonjovi ) and a replay of the event on INHD2 for viewers on the West Coast will air immediately following the live show.
"Samsung, OnlyCableCan, and INHD are joining forces to promote the high definition experience in a way it's never been done before--with high-profile musical artists showcasing all the visual excitement of HD and the unparalleled sonic experience of music in 5.1 surround," said Peter Weedfald, senior vice president of strategic marketing, Samsung Electronics America. "This unique win-win partnership not only highlights the benefits of HD as offered via cable and Samsung's award-winning HDTV line, but it is creating and fueling a new outlet for artists to promote and market their latest releases."
The program will run from October 19, 2004 until February 5, 2005. Throughout that time, there will be monthly concerts featuring high-profile music artists on INHD/INHD2. A retail offer provides a $200 gift card to consumers who sign up for digital cable with HD and purchase a Samsung digital TV. The participating cable companies, under the OnlyCableCan umbrella, include Adelphia Communications, Comcast, Cox Communications, and Time Warner Cable, and cover approximately 75% of U.S. television households.
INHD
www.inhd.com
Samsung Electronics America
www.samsungusa.com
