Big Ten Network streams video with thePlatform

The Big Ten Network, a joint venture between FOX Cable Networks and the Big Ten Conference, has selected thePlatform, a subsidiary of Comcast, to manage and stream its online video.

ThePlatform, a video management company based in Seattle, will use its media publishing technology to do international video streaming for the Big Ten Ticket and regular webcasts for North American audiences.

All televised Big Ten Network football and men’s basketball games will be available live and on demand online to viewers living outside of the United States, Canada and the Caribbean on The Big Ten Network will televise between 35 and 40 football games and 105 regular season men’s basketball games, plus three Big Ten Tournament games, in 2009-10.

For North American audiences, thePlatform’s media publishing system will also support the network’s webcast of a wide range of other sports video for the fans of the University of Illinois, Indiana University, University of Iowa, University of Michigan, Michigan State University, University of Minnesota, Northwestern University, Ohio State University, Pennsylvania State University, Purdue University and University of Wisconsin.

ThePlatform publishes video to personal computers, mobile devices and broadcast television. Media companies use the company’s media publishing system as their open, central hub for managing, monetizing and syndicating professionally produced online video.