Awareness of DTV transition grows among public, NAB survey says

Seventy-nine percent of consumers in the United States are now aware of next year’s DTV transition, marking a substantial increase from the previous year, according to a new NAB survey.

Conducted last month, the survey includes a national sample of TV households including those that rely solely on over-the-air TV signals. It found that 79 percent of respondents reported having “seen, read or heard something about the Feb. 17, 2009, transition to digital television.”

Awareness was even greater among exclusively over-the-air households, in which 83 percent of respondents reported they were aware of the transition. Overall, consumer awareness has more than doubled since January 2007 when an NAB survey asking the same question found that only 38 percent of consumers were aware of the transition.

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