Avid MediaCentral Lands at Discovery Networks MENA - TvTechnology

Avid MediaCentral Lands at Discovery Networks MENA

Set to optimize production processes and facilitate creative collaboration
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BURLINGTON, MASS.—Discovery Networks MENA, the Dubai-based division of Discovery Communications, has installed Avid’s MediaCentral Platform to assist with its production and collaboration efforts.

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The Avid MediaCentral Platform that has been deployed at Discovery Networks MENA consists of many different Avid tools to boost the end-to-end production efficiencies. The Avid Media Composer stations are used to cut programs and trailers and works with the Avid Artist | DNxIO video interface to accelerate hi-res workflows from capture to output. The Avid Nexis scalable storage system provides virtual pools of storage for real time collaboration. Avid MediaCentral | UX is the cloud-based web front end of the Avid MediaCentral Platform, and allows remote access to production access. Avid Interplay | Production provides production and asset management tools to streamline the production process.

Avid has provided similar installations to a number of Discovery global sites. Discovery Networks MENA workflow went live in November.