Avid Technology said Feb. 13 that the Avid DNxHD high-quality, low bit rate HD production codec is the first to be compliant with the new SMPTE VC-3 standards.
The Avid DNxHD codec was submitted to the SMPTE organization as the framework for the VC-3 family of standards and was approved after a two-year testing and validation process. VC-3 standards enable content creators to facilitate efficient encoding and exchange of HD media and are the first SMPTE standards for intraframe, 720/1080 raster, 8/10-bit and 4:2:2 HD post-production.
With the approval of VC-3, the more than 30 Avid partners that have licensed the Avid DNxHD codec will help drive the adoption of HD workflows across film, TV and broadcast news by working with an industry-standard codec, the company said.
For more information, visit www.avid.com.