Analysis: LCD Buyers Keen on Green - TvTechnology

Analysis: LCD Buyers Keen on Green

Among the top brands, Sony and LG buyers cited green the most frequently.
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Market research firm iSuppli said more than half of those surveyed in a recent study cited "environmental issues" as among those elements influencing their decision to purchase a new HD set.

Conducted this month (April), iSuppli said its "U.S. TV Consumer Preference Analysis" shows nearly 28 percent of LCD HD consumers noted "green" factors as important influences in their buying decisions. Another 23 percent said while they do look for green features when getting ready to buy, all things considered they don't weigh environmental considerations quite as heavily as the first group, according to the El Segundo, Calif., researcher.

The findings make green "a key selling point that needs to be highlighted wherever possible in branding and marketing efforts," said iSuppli. It said its latest analysis indicates there is a much higher level of green influence on television purchases than perhaps many television brands had expected.

Among the top brands, Sony and LG buyers cited green the most frequently. The least-frequently-mentioned came from buyers of Samsung and Vizio HD products, iSuppli said.