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Americans value picture quality above all else

Signaling a change in consumer behavior, a TV research firm claims Americans now value picture quality above most anything else when deciding on a new TV to purchase.

Market research firm iSuppli conducted a recent survey across all income levels that revealed that picture quality ranked first or second in a consumer’s decision-making process.

Price, of course, was most important for those making the least money; for those making more than $200,000 per year, it was only the third most important consideration, after brand name and picture quality.

Even more surprising is that TV size was way down the list when it came to a buying decision. For those making less than $25,000 per year, size was most important to just 5.24 percent of those surveyed. For those with annual salaries in the $75,000-$100,000 range, 7.6 percent said screen size was the most important purchase consideration, while 34.5 percent cited picture quality.

The researcher pointed out that picture quality is very much in the eye of the beholder and difficult to quantify.