AI, 5G, Cloud Production Revealed as Broadcast Industry’s Top Priorities in 2024

AI
(Image credit: istock)

In the fifth edition of its annual Broadcast Transformation Report, Haivision has revealed some of the top priorities facing the broadcast industry in 2024, with implementing artificial intelligence entering the list for the first time.

The company surveyed more than 800 broadcast and media professionals from October to December 2023.

Asked what their top technological priorities are for 2024, the respondents named enabling remote production and transitioning to IP in joint first place at 44 per cent each. Both technologies were down in popularity from 2023.

Moving to the cloud came third at 38 per cent, followed by supporting 4K and HDR at 35 per cent of respondents. Leveraging 5G followed at 25 per cent of respondents, with implementing AI selected by 24 per cent.

The respondents were also asked about which streaming codecs they are currently using. H.264 was the most common response, employed by 79 per cent of respondents, with HEVC following at 67 per cent for live video contribution. Examining data spanning the past four surveys, there is a sustained growth in broadcasters’ utilisation of the HEVC codec, while H.264 is slowly declining, said the report.

While more than half (58 per cent) of broadcast professionals have implemented IP and cloud-based broadcast infrastructure, a substantial amount (86 per cent) of those surveyed continue to use SDI.

A significant portion of this year’s respondents employ cloud-based workflows (44 per cent), said the report, an increase from 35 per cent in 2023. In terms of what kind of IP technologies they are using, 40 per cent said NDI and 36 per cent said SMPTE ST 2110.

“This year’s results reveal several interesting findings – some past trends are firmly established such as the use of SRT and the internet for live video transport,” said Marcus Schioler, vice president of marketing, Haivision.

“Other trends are still in evolution like the continued growth of HEVC and the use of cloud and cellular networks, while new trends emerge like the adoption of 5G private networks and AI technologies.”

The full report is available to download here.

This article originally appeared on TV Tech sister brand, TVBEurope

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.