Adobe Buys Imaging Software Company

Moving to accelerate the global expansion of its Scene7 rich media platform, Adobe Systems has agreed to buy YaWah ApS, a dynamic imaging software provider based in Aarhus, Denmark.
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Moving to accelerate the global expansion of its Scene7 rich media platform, Adobe Systems has agreed to buy YaWah ApS, a dynamic imaging software provider based in Aarhus, Denmark.

Adobe Scene7 is designed for eCommerce and multichannel marketing companies.

"YaWah has built an excellent product, customer base and a supportive set of partners that deliver dynamic rich media across Europe," said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. "YaWah's market knowledge and technology, integrated with Scene7, will ensure that European companies have immediate access to hosted media solutions that are transforming the online experience for some of the Web's most visited sites."

Terms were not disclosed.