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AdMob reports mobile advertising as young but growing

Worldwide mobile advertising requests grew 13.8 percent from month to month to 5.8 billion according to mobile advertising marketplace AdMob's October 2008 Mobile Metrics Report, which pulls together monthly handset and operator data from every ad request in its network of more than 6000 Web sites and applications to improve ad serving.

iPhone 3G jumped to world leadership in attracting responses from mobile ads over the AdMob network; requests from banner and text ads leaped from 28 million in July to 236 million last month, mostly from U.S. users.

Other highlights for October:

  • Worldwide ad requests grew 13.8 percent month over month to 5.8 billion, with U.S. requests growing 7.9 percent to 2.2 billion and UK requests growing 16 percent to 229 million.
  • Asia and North America grabbed the lion's share of ad requests, at 42.5 percent and 38.2 percent, respectively.
  • Latin American and Caribbean traffic increased 138 percent in the last 12 months to 109 million requests. The region’s fastest growing mobile ad markets: Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.

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