Ad Index
Advertiser Page Phone Web site Aja Video 74 530-274-2048 www.aja.com
Product Index
Main product categories from the Product Directory are shown in gold in this section. Page numbers for subcategories take you to the first page of the
Google Deploys TV Search Index
Ubiquitous search engine Google has thrown its hat into the video indexing ring. The Mountain View, Calif.-based company has launched a Beta version of its new Google Video , a search feature that looks for key words spoken on the air--aiding many in the closed-captioning community. The index includes programming
Rentrak Again: Super Bowl Ad Stickiness Index
PORTLAND, ORE. Rentrak applied its Ad Retention Index to yesterday’s Super Bowl XLIV broadcast. The result people watched the commercials. more than 99 percent of those who watched the game stuck around for the ads, Rentrak said. The final ad
TV stations must prepare for projected 2009 falloff in Web ad revenue
Gordon Borrell, CEO of Borrell Associates and author of a new report on the outlook for Web advertising spending next year, advises stations to rethink their approach and strategy when it comes to the Internet
OpenTV Surpasses 1,500 Interactive Television Ad Campaigns
OpenTV Corp. recently said it has launched more than 1,500 interactive television-advertising campaigns in Europe, Australia, Asia, and the United States. The San Francisco-based company's technologies enable advertisers to offer interactive ads ("iAds") that allow viewers to engage with advertisers, allowing them t