Gordon Borrell, CEO of Borrell Associates and author of a new report on the outlook for Web advertising spending next year, advises stations to rethink their approach and strategy when it comes to the Internet
Ubiquitous search engine Google has thrown its hat into the video indexing ring. The Mountain View, Calif.-based company has launched a Beta version of its new Google Video , a search feature that looks for key words spoken on the air--aiding many in the closed-captioning community. The index includes programming
Advertisers can use the Click-to-Video platform to create and deliver ad campaigns across operator networks worldwide.