Ad Index
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Product Index
Main product categories from the Product Directory are shown in gold in this section. Page numbers for subcategories take you to the first page of the
Disney/ABC to Launch Ad-Driven HD Content Online
This week as it announced its new fall primetime broadcast schedule, the Disney-ABC Television Group also revealed it will soon offer what it says will be HD-quality streaming video at its ABC.com Web site.
TV stations must prepare for projected 2009 falloff in Web ad revenue
Gordon Borrell, CEO of Borrell Associates and author of a new report on the outlook for Web advertising spending next year, advises stations to rethink their approach and strategy when it comes to the Internet
Google Deploys TV Search Index
Ubiquitous search engine Google has thrown its hat into the video indexing ring. The Mountain View, Calif.-based company has launched a Beta version of its new Google Video , a search feature that looks for key words spoken on the air--aiding many in the closed-captioning community. The index includes programming
Rentrak Again: Super Bowl Ad Stickiness Index
PORTLAND, ORE. Rentrak applied its Ad Retention Index to yesterday’s Super Bowl XLIV broadcast. The result people watched the commercials. more than 99 percent of those who watched the game stuck around for the ads, Rentrak said. The final ad