700 MHz Licensees Reminded They Must Do DTV Education

Don’t be surprised if you see articles and ads about the DTV transition sponsored by cell phone companies such as Verizon.

In a Public Notice (DA 08-1521) released late last week, the FCC reminded 700 MHz Band licensees holding license authorizations obtained in Auction 73 they must file quarterly reports indicating whether outreach efforts have been taken to educate consumers about the DTV transition and detail what specific efforts, if any, were undertaken. This requirement, established in the FCC’s DTV Consumer Initiative Report and Order, adopted Feb. 18, applies to each licensee holding a Wireless Communications Services license authorization in spectrum currently used by TV Channels 52, 53, 56, 57, 58, 60, 61, 62, 65 and 67.

See Public Notice (DA 08-1521) for details on how to file and the filing deadlines. For licenses on the channels listed, the first report deadline is July 10.

Doug Lung

Doug Lung is one of America's foremost authorities on broadcast RF technology. As vice president of Broadcast Technology for NBCUniversal Local, H. Douglas Lung leads NBC and Telemundo-owned stations’ RF and transmission affairs, including microwave, radars, satellite uplinks, and FCC technical filings. Beginning his career in 1976 at KSCI in Los Angeles, Lung has nearly 50 years of experience in broadcast television engineering. Beginning in 1985, he led the engineering department for what was to become the Telemundo network and station group, assisting in the design, construction and installation of the company’s broadcast and cable facilities. Other projects include work on the launch of Hawaii’s first UHF TV station, the rollout and testing of the ATSC mobile-handheld standard, and software development related to the incentive auction TV spectrum repack.
A longtime columnist for TV Technology, Doug is also a regular contributor to IEEE Broadcast Technology. He is the recipient of the 2023 NAB Television Engineering Award. He also received a Tech Leadership Award from TV Tech publisher Future plc in 2021 and is a member of the IEEE Broadcast Technology Society and the Society of Broadcast Engineers.