Trump Marina hires Specialized Communications for Labor Day giveaway promo

Specialized Communications has installed twin 42-inch Panasonic displays that feature a mixture of video, graphics and text rolls promoting Trump Marina’s $100,000 Labor Day giveaway.

Trump Marina recently told Specialized Communications, “You’re Hired.” The Smithsburg, MD, firm is providing its SignFlashT dynamic digital signage solution to help promote Trump Marina's "Ultimate Deal II," a Labor Day weekend giveaway at the Atlantic City, NJ, casino. Trump Marina’s new digital signage solution runs video, graphics and text rolls to inform guests of two ways to win — once a week with an instant-win game card or the big draw on September 4, when Donald Trump will personally hand out $100,000.

Trump Marina selected the system in part for its ease of content updates, says Massimo Colella, sales manager for Specialized Communications. The text rolls are currently running an up-to-date schedule of events and the Marina is able to update that info remotely. Trump Marina is displaying the digital signage on two 42-inch Panasonic plasma displays (also provided by Specialized Communications) in the atrium of the casino. The plasmas are featured along with a secure cabinet that holds $100,000 in a briefcase. Trump also plans to leverage the signage beyond the Labor Day promotion as a long-term, replacement to the static posters used in all types of promotions.

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