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Sinclair to launch DTV sub-channel with “channel-in-a-box” technology

Sinclair Broadcast Group, will use VertigoXmedia's Xstation “channel-in-a-box” solution to launch a new DTV sub-channel at WBFF in Baltimore, MD, and later implement similar Xstation-driven sub-channels at its other stations. Sinclair Broadcast owns and operates or provides sales services to 58 television stations across the nation.

Xstation contains the resources needed to create, schedule and air complete DTV sub-channels, incorporating national, regional and hyperlocal content. Built on the VertigoXG graphics engine, it features the same template-driven functionality of Vertigo's Xmedia Suite.

By linking pre-created graphics templates to live data sources, such as AP, Bloomberg and STATS as well as local and networked files, databases, and Web feeds, Xstation allows graphics to be created quickly with little or no manual intervention, allowing sub-channels to operate with minimal staffing.

WBFF will use Xstation to provide automation and media playout, including all video, audio and graphics for a new channel airing on WBFF's secondary DTV spectrum. Xstation will provide up to 500 hours of long-form clips, advertisements, and promos and will render all of the channel's branding graphics, bugs, EAS, tickers and headline crawls. It will be directly integrated with the OSI traffic system at WBFF to ingest the daily log, generate the automation playlist, trigger and render the playout and generate an as-run log for traffic reconciliation.

For more information, visit www.vertigoxmedia.com.

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