Infuse Creative founder/president Gregory Markel shared his search marketing expertise with Search Engine Strategies Conference attendees regarding marketing and optimization of video content for such popular video clip search engines as YouTube, MySpace, Yahoo Video, Google Video and others.
With such clients as the National Geographic Channel, Fox, CBS and New Line Cinema, among others, Markel detailed a number of important fundamentals and approaches to optimizing video for video search engines and making video content more easily identified by target keywords within the popular video search engines. Forrester Research recently announced that 37 percent of online users are now regularly using video search engines.
He also said that as these video search engines become more popular, movie, music and video content owners should take advantage of them as a source of free and relevant branding.
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