Ideal World streams with NTL

The shopping channel has signed up for a new IP streaming service from NTL
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The UK’s NTL Broadcast has announced a new IP streaming service designed to maximize audiences and revenues for digital TV channels from broadband Internet users.

Shopping channel Ideal World is the first to take advantage of the new service. The package is also designed to suit new entrants with limited financial and technical resources, allowing low start-up costs and flexible options.

There are five main elements to the service: acquisition, encoding, delivery, Web site and monitoring/support. Each is approached from a broadcasting perspective with the backup and redundancy associated with mission-critical operations. Acquisition can be achieved either off-air or from the uplink transport stream. A customer with a broadband Internet connection can view the broadcast feed from the channel owner’s Web site, using either Windows Media or RealPlayer.

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