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Interactive lifestyle network and retail destination HSN made the leap to HD production, adding 43 Sony HDC-1400 studio cameras and three Sony MVS-8000G production switchers to its seven-studio facility in St. Petersburg, FL.

The upgrade is part of HSN’s efforts to create an end-to-end HD solution for the network. HSN is in the process of building an entirely new fiber-based HD infrastructure that includes the MVS-8000G switchers, digital audio controls and a new main router that allows for one centrally located camera- control center.

The HD upgrade project also includes XDCAM HD 422 PDW-700 camcorders, PDW-HD1500 decks, Sony BVM-L230 master monitors and an assortment of Sony LUMA LCD production monitors.

The network, which reaches more than 92 million households, selected Sony’s HD technology for its “proven track record of superior sales and technical support,” according to HSN.

“The TV screen is our storefront window, so it’s important that we present our products using the highest quality presentation available today,” according to the network. “HSN has been a ‘Sony house’ for some time, and they have been the perfect company to guide us as we enter the world of HDTV. Because HSN broadcasts live, 24/7, we turned to Sony not only for its best-in-class technology, but for its reliability and familiarity. Keeping the learning curve minimal for our crew was essential in order to maintain full operation of the network during the transition.”

  • New studio technology – HD
    Submitted by Sony ElectronicsDesign teamAscent Media: Brian Reitmeyer, proj. mgr.; Greg Abel, proj. lead eng.; John Carpenter, design eng.; Les Correia, design eng.; Harry Thompson, design eng.; Aaron Stevens, proj. leader; Jonathan Kennedy, installer; Tai Bi, installer; Luong Bi, installer; Tom Sonjai, installer; David Allen, installer; Jace Reiken, test and commission eng.; Chip Broadwell, test and commission eng.Technology at workAJA: Converters
    Autoscript: Teleprompting
    Calrec: Digital audio console
    Canon: HDTV lenses
    Chyron: Character generator
    Clear-Com: Intercoms
    Cisco: Networking
    Evertz: Analog-to-AES converter, audio mixer, distribution amplifiers, router
    JBL: Speakers
    Middle Atlantic: Speakers
    Radio Design Labs: A/D converters
    Sony: HD studio and portable cameras, LCD displays, MVS-8000G switchers, XDCAM HD
    TC Electronics: Processing
    Wohler: Digital audio monitors

© 2009 Penton Media, Inc.