Daktronics of Brookings, SD, and Arena Media Networks in New York City announced July 19 the formation of a strategic partnership to provide targeted, digital advertising and sponsorship opportunities at sports and entertainment facilities around the country.
The agreement provides for an equity investment of $6 million in Arena Media Networks by Daktronics and creates an opportunity for the expansion of equipment sales, services and media revenues for the parties.
Daktronics designs and manufactures programmable displays using light emitting diode (LED) technology. The company has digital media networks in place that use LED as well as liquid crystal display (LCD) technology.
Arena Media Networks owns and operates the nation's largest network of digital flat-panel displays in stadiums and arenas across the United States. Advertisers purchase time on the display network to present product and service information that is interspersed with real-time programming, including live scores, statistics, news and weather information.