CBS Sports will present exclusive out-of-market coverage of the 2006 NCAA Division I Men’s Basketball Championship tournament via live streaming video.
NCAA March Madness on Demand will be offered free of charge. Beginning March 16, 2006, fans can watch live CBS Sports broadcasts of the tournament from outside their viewing area via NCAAsports.com, the official NCAA Web site, produced by CBS SportsLine.com. NCAA March Madness on Demand will be supported by advertising sales.
The game of primary regional interest will be shown exclusively on the local CBS affiliate. NCAA March Madness on Demand will feature the out-of-market games being played concurrently.
In addition to promotion on the CBS Television Network, CBS SportsLine.com and NCAAsports.com, CBS will offer a portal to NCAA March Madness on Demand through CSTV.com. CSTV.com includes all of CSTV's more than 250 official college athletic Web sites, which are maintained and managed for the institutions by CSTV. CBS announced in November its planned acquisition of CSTV Networks.
NCAA March Madness on Demand will offer live and on-demand streaming video of up to the first 56 NCAA Tournament games on an out-of-market basis through the regional semi-finals, streaming video of interviews and pre- and post-game press conferences, and video highlights. Webcasts of games broadcast by CBS Sports in fans' local markets will be subject to blackouts.
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