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AP to launch online video network - TvTechnology

AP to launch online video network

The digital video network, which will be ad-supported, will be available through Associated Press member Web sites
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The Associated Press (AP) announced plans last week to launch an online video news network for newspaper, television and radio Web sites in the United States.

The digital video network, which will be ad supported, will be available through AP member Web sites. It is intended to position AP and its members to take advantage of the rapidly growing demand for video online. The plan was announced July 21 in Park City, UT, during The Associated Press Board of Directors meeting.

The new AP Online Video Network will provide members with their own branded video player to display their video, along with AP video and other content, on the Web. In exchange, AP members will share in revenue from the streaming video advertising carried on the network. Members will collect all of the revenue from advertising generated by their video.

The licensing plan, which takes effect Jan. 1, 2006, will allow members broad use of AP content. The plan is subject to guidelines designed to prevent unlicensed use of AP content on the Internet. Specific terms of the licensing will be presented later this year.

For more information, visit www.ap.org.

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