Sony Ericsson has joined the Mobile DTV Alliance as a contributor member aligning with other industry leaders in the wireless and entertainment markets, the alliance announced at NAB2006.

The move further rounds out the DVB-H ecosystem that the alliance is building to support its mission to drive acceleration of DVB-H deployment in the North American market.

According to Scott Bloebaum, Deputy CTO, Sony Ericsson, global standards will be critical to the success of the broadcast mobile TV market. Sony Ericsson’s move puts it in step with other large companies, such as Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments, in the effort to align North American DVB-H technology with the global DVB-H standard and ecosystem.

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