At IBC2008, Packet Vision and UDcast will demonstrate targeted advertising for mobile TV platforms.
The technology showcase will include an example of a geographically targeted advertising campaign in which content can be delivered to mobile TV users over standard DVB-H networks. The showcase will also highlight the symbiotic relationship between mobile TV and targeted advertising, which can bring revenue to mobile TV. According to MultiMedia Intelligence, mobile video revenue will exceed $3.5 billion in 2008 and grow to $15 billion by 2012.
The companies said the demonstration of targeted advertising over mobile TV follows a number of successfully completed targeted advertising campaigns managed by Packet Vision over commercial IPTV networks during the past 12 months. In addition, UDcast Mobile TV—including geographically targeted content and advertising support—is already integrated into the transmitters of a number of vendors, with further announcements expected to follow at IBC.
UDcast will be at Stand 1.E90.
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