Evertz Seeks to Widen Media­ Production Accessibility

Mo Goyal, Evertz senior director of International Business Development. (Image credit: Evertz)

LAS VEGAS—The evolution of media production over the past several years brought on by restrictions imposed by the COVID-19 pandemic and the accelerated moves to the cloud and software-as-a-service (SaaS) applications were among the themes of Evertz’s Saturday April 23 NAB Show press event.  

“We’re seeing a lot of conversations about reliable transport streams and the ability to bring content from the home over the public internet into your production,” Evertz Senior Director of International Business Development Mo Goyal said. “Also, how do I leverage 5G and in terms of creating content that may not have been previously accessible without a lot of OB [outside broadcasting] trucks and things like that.” 

To that end, several SaaS offerings are being demoed at the Evertz booth, including Reflektor, the company’s SaaS cloud-based transport, translation and transcoding solution. Also featured will be Ease Live, a SaaS-based interactive graphics platform, as part of the company’s line of direct-to-consumer solutions. The company will also focus on its evertz.io SaaS, a cost-effective solution that simplifies a customer’s transition to the cloud. 

Goya also announced that its DreamCatcher BRAVO Studio virtual live production studio is now available on Microsoft Azure Marketplace. On the RF side, Evertz is showing their new XRU4 Router as well as an update to its 2400DU outdoor transmission platform. 


Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.