ESPN STAR Sports has re-engineered its entire broadcasting sales operation based on Pilat Media's Integrated Broadcast Management System (IBMS). The new business solution offers a seamless integration of program acquisition, content management, airtime planning and scheduling, advertising sales and traffic.
To meet the specific needs of live programming, IBMS handles overruns, preemptions and flexible advertising scheduling. Sports-specific features have been added recently, including support for tag promotions and the ability to classify sports events according to predefined criteria such as sports type, venue, competitors and season.
